We Fix Your Brand: 12 Scott Walker

Sep 24, 2015 by

Well, the 2015 NFL season is in full swing and we have been remiss in our duties to bring clarity, legibility and sanity to the brands of the presidential hopefuls! We really didn’t think it was too pressing, but when When America’s Best Koch-sucker called it quits we figured we better get back in gear starting with that quitter: Scott Walker!

Can we get that in tortoise shell?

Can we get that in tortoise shell?

Walker is probably the runner-up in copy-paste governorship. [More on the winner in a later post.] Everyting here but the typeface [Interstate Bold] is lifted from a hundred other political campaigns: last name only followed by the election year, trendily non-spaced, red white and blue, flag motif, Americana as letterform, etc. And yet despite the hodgepodge of buffet-style fare, it’s not bad. Unless you’ve bought eyewear in the last few decades…

Wait, let us put our glasses on and… oh, dear…

Wait, let us put our glasses on and… oh, dear…

Now we admit there are only so many ways to make a flag emulate a letter, especially a capital E. But outright theft of a corporate trademark for personal gain isn’t one of them! [No, there’s absolutely no way this is accidental. This logo is 18 years old and positively everywhere! It’s actually old enough to vote!] The folks at America’s Best had a minor league field day with this; jokingly Tweeting that Walker “TRUMPed” them and that they weren’t “CRUZing” for litigation. The even feigned surprise at the logo controversy but assured people there was nothing controversial about their prices. Ha-ha.

Now we don’t like Walker at all, but we promised to fix everyone we could, so…

You quit, so we did too after half-assing this!

You quit, so we did too after half-assing this!

Here we retained the typeface but set you up for the 2020 election cycle! And look… a cute li’l point between the numbers for Walker 2.0! Do you get it? 20. 2.0. It’s clever, and you could use someting clever  next time around! Yes, we said next time around. Honestly, you strike us as the sheilded-from-reality, type-A prick that refuses to give up even after the fans have left, the trainers have packed the gear and the janitor has turned out the lights and locked the stadium door. We know you’ll be back with your factless tactics for a second run, so why not use the kismet here and have some fun with it!

But don’t call us, we’ll have our lawyers call you!

-M Styborski

 

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