We Fix Your Brand: 14 Dale Christensen
We don’t know you which means you’re already more electable than 100% of the Republican top tier. How do we know you’re Republican? Well…
This is… not bad if you scrape the dirty word off the right side and ditch the Copperplate. Seriously. People have balked at the DC logo more than they have at the typeface, but those people are idiots in our wildly over-inflated opinion. The red/blue aspect makes it look a little uneven, but it is eye-catching and a beautiful dual image: Dale Christensen/District of Columbia! [Oh, that better really be your own handwriting!] Winner, winner, chicken dinner! Say, the heck with chicken… you get steak for this!
But on the same plate you get really soggy steak fries for that horribly cramped, weak text, especially with all the room to the right that’s taken up touting one of the most useless aspects to advertise of a candidate: Party! You see, Dale, the point of advertising is to intrigue. It used to be to convince people to purchase but the best you can hope for these days is an inquiring webclick. Slap a huge, red, all-caps “REPUBLICAN” on your media and you instantly kill those clicks from the voters on the left and on the fence. Oh, sure, they’ll find out you’re Republican when they get to the website, but by then you’ll have that click in the bank and you can use that data to say, “Wow! Look at all the interest in my candidacy!” You see how this works?
So, ordinarily we disapprove of “For President” on media, but there are times when it’s necessary.
- When the candidate is relatively unknown outside his local area
- When there’s massive dead space that needs to be filled
- When the candidate is a big-egoed attention whore
You qualify for the first two. We skewed the line ever so jauntily to imply a hand stamp for a real grassroots look. We tried to distress it a bit to add to the illusion but it fought with the DC logo, which, honestly, is the stronger graphic. And while we really didn’t want to use a typeface called Eurostyle in an American election graphic, it’s the only way to make both your logo and name legible in the space we’re dealing with. We didn’t work this up, but we feel in a larger area you could spread your last name across the bottom and enlarge the logo and first name evenly at the top. Taking it a step further, we’d unicolor the logo and run your name in red which would give an overall American flag effect. Oh, well… you know what, just wait here a sec and we’ll go ahead and do it…
There you go! Really, this could be better, but it was a three-minute egg while we were writing this post, so…
We still like the bi-colored logo better, but it got muddled with this treatment. We swapped Eurostyle for Micro, but still feel a thicker, less angular typeface would be better to close up some of the negative space. If you ring us up, we’ll see what we can do to refine this!